In Retail Media Networks (RMN), advertisers need to leverage retailer data, such as consumer purchase history and browsing behavior, to implement precise marketing and advertising strategies. Data Clean Rooms provide a secure data exchange platform, where retailers can input these data for processing, and advertisers can obtain anonymized analysis results [...]

As an inherently engaging format with interactive elements, video advertising can further leverage its strengths when combined with retail media data. By using more precise audience data, video ads can deliver tailored content and creative materials to communicate effectively with consumers at every stage of their purchasing journey. […]

Retail media allows brands to advertise directly in spaces where consumers are already engaged. Retail media refers to ads placed within a retailer’s media network, where brands can purchase ad space to help consumers discover and learn more about their products during the shopping journey. Think of retail media as [...]

Ren-Pei Chen, General Manager of Les Enphants, stated “Bridgewell has top-tier digital advertising technology and extensive experience in using data for high performance ad placement. Their 20 years of experience in serving e-commerce and retail customers has given them a deep understanding of what the industry and advertisers need, making [...]

Hentry Ting, Assistant Manager of Digital Technology at Carrefour Taiwan, said: “We have a wide range of product categories and complete membership data, and we highly value the consumer experience and brand exposure quality. Bridgewell’s AI DSP ad platform can precisely match brands with Carrefour’s ad slots, maximizing the value [...]