Depending on the organization’s needs, there are various types of retail media services available in the market. Even niche channels with modest traffic can provide unique value from a data perspective. As retail media expands in Taiwan, more options and applications will emerge, allowing retailers to collaborate with partners for [...]
In Retail Media Networks (RMN), advertisers need to leverage retailer data, such as consumer purchase history and browsing behavior, to implement precise marketing and advertising strategies. Data Clean Rooms provide a secure data exchange platform, where retailers can input these data for processing, and advertisers can obtain anonymized analysis results [...]
As an inherently engaging format with interactive elements, video advertising can further leverage its strengths when combined with retail media data. By using more precise audience data, video ads can deliver tailored content and creative materials to communicate effectively with consumers at every stage of their purchasing journey. […]
