Retailers who fail to recognize this critical shift risk losing out on brands’ advertising budgets. As eMarketer analyst Andrew Lipsman noted: “If retailers want to capture more media spend, they must shift away from a traditional retailer mindset and adopt practices akin to those of advertising media companies.” […]

Achieving success with a full-funnel retail media strategy requires more than simply optimizing for specific metrics. A true full-funnel strategy demands a measurement approach that comprehensively captures the consumer journey—from initial brand awareness to post-purchase loyalty building – ensuring no stage is overlooked. […]

To deliver a truly memorable retail experience, having a top-tier e-commerce platform is essential (and a great starting point for building a retail media network). However, integrating various in-store media channels takes it to the next level. By leveraging relevant content, retailers can enhance the personalization of the shopping journey, [...]

Bridgewell RMN achieved remarkable results: reducing CPM costs by 70%, boosting product views and ad click-through rates by 551% and fourfold, respectively, and increasing the cart addition rate by 192%. […]

AI technology enables highly personalized ad delivery, enhancing the consumer experience while minimizing unnecessary waste and exposure for advertisers. Additionally, AI greatly benefits ad management and optimization by automating performance monitoring, real-time strategy adjustments, and streamlining operations to save time and effort. As competition in the advertising market intensifies, traditional [...]

The 2025 CX trends show how AI and digital ads reshape brand-consumer interactions, from shoppable ads to sustainable CX, boosting precision, loyalty, and market competitiveness. […]