Hentry Ting, Assistant Manager of Digital Technology at Carrefour Taiwan, said: “We have a wide range of product categories and complete membership data, and we highly value the consumer experience and brand exposure quality. Bridgewell’s AI DSP ad platform can precisely match brands with Carrefour’s ad slots, maximizing the value of each Carrefour slot and creating new advertising revenue for us. After careful testing and evaluation, we believe Bridgewell is the only company in Taiwan with world-class AI ad matching technology, integrated advertising platform solutions, and full services, making them our first choice for expanding retail media advertising.”
June 18, 2024 – Today Bridgewell announced the launch of its new Bridgewell RMN (Retail Media Network) strategy, aiming to bring its past research in AI advertising technology, big data, and digital marketing experience to the RMN market. According to market research, global spending on retail media networks will reach $140 billion in 2024 and continue to grow. The high-quality and high purchase intent nature of retail media, powered by precision advertising and data analytics, will provide advertisers with new media options and full-funnel marketing solutions.
Pei-Lin Chou, Chairman of Bridgewell stated: “Retail media is an emerging trend in many developed countries. It combines high-quality exposure, consumer behavior insights, and shopping scenarios, effectively building brand awareness and driving product sales. Without high-quality exposure, there are no quality clicks and satisfying sales volume. Retail media offers best-in-class quality exposure with precision targeting, which is the core of building successful digital marketing.”
Retail media offers a rich collection of ad inventories, allowing advertisers to plan their campaigns based on their preferences. The highly targeted and high-quality traffic, together with high purchase intent, naturally lead to meaningful clicks and conversions. The most unique characteristic of retail media is its close-loop environment, offering full-funnel marketing opportunities for advertisers to grow brand awareness and improve conversions.
Applying 20 years of AI research and innovations to the RMN market
Retail media as a new form of media is extremely valuable but limited in traffic volume when comparing to other mainstream media. Retailers aim to sell each ad inventory at the highest price, while advertisers try to pay the lowest price for each exposure. The only way to resolve this conflict is through personalized precision targeting technology. Advertising at the product category level is accurate, but not as granular and precise as personalized targeting. The needs of both retailers and advertising can only be fulfilled through DSP (Demand Side Platform) with complex AI technology and efficient ad placement, making DSP the most indispensable component of running a successful retail media network.
Bridgewell’s AI DSP technology is built on 20 years of R&D and is one of the global leaders. In addition to AI DSP, Bridgewell also has the core technologies needed to build a retail media network, including SSP (Supply-Side Platform), RTB (Real-Time Bidding), and DMP (Data Management Platform). Bridgewell has served more than 50% of the top 500 retailers and e-commerce brands in Taiwan, with in-depth understanding of the needs of retailers, advertisers, and agencies. The entire team at Bridgewell aims to leverage years of efforts to generate more revenues for retailers and provide advertisers with effective and efficient media buying options.
Bridgewell forms strategic partnership with Carrefour
Retailers play a crucial role in Bridgewell’s RMN strategy. In addition to high-quality data and precise audience, limited ad inventory of RMN also adds a degree of scarcity to the availability of traffic. With over 300 stores in Taiwan and complete online and offline retail channels, Carrefour providers advertisers with rich and flexible marketing resources.
Henry Ting, Director of Digital Technology at Carrefour Taiwan, said: “We have a wide range of product categories and complete membership data, and we highly value the consumer experience and brand exposure quality. Bridgewell’s AI DSP ad platform can precisely match brands with Carrefour’s ad offerings, maximizing the value of each Carrefour inventory to create new advertising revenues for us. After careful testing and evaluation, we believe Bridgewell is the only company in Taiwan with world-class AI technology, integrated advertising platform solutions, and full services, making them our first choice for expanding our retail media advertising business.”
Bridgewell RMN helps agencies create more effective marketing strategies for clients
As the bridge between brands and media, advertising agencies can help clients form effective marketing strategies by getting access to high-quality traffic and consumer behavior insights through Retail Media.
Chi-Hao Chang, Chairman of McCann Taiwan, stated: “New retail media advertising will bring new growth opportunities for advertising agencies. Through Bridgewell’s AI DSP platform, combined with retailers’ membership data, all brand advertisers can achieve superior brand exposure performance and gain valuable consumer behavior insights, leading to improved outcomes in subsequent ad campaigns and marketing strategies.”
Case Study: Utilizing AI DSP platform, Bridgewell helps Sentosa increase brand exposure by over five times on Carrefour’s online shopping platform
Health supplement brand Sentosa leveraged Bridgewell’s retail media platform to successfully boost its brand visibility on Carrefour’s online shopping site. Although Carrefour is not Sentosa’s primary retail channel, its online shopping site boasts 1.8 million monthly active members and over 20 million webpage views. The Carrefour app also has over 8 million downloads, offering Sentosa wide range of branding opportunities.
During this year’s Mother’s Day promotion, Sentosa’s “Good Night Sleep Plant-Based Capsules” targeted consumers looking to improve sleep quality. Using its own AI DSP platform, Bridgewell first analyzed the target audience based on categories like sleep, nutritional supplements, and fragrances, identifying those who had visited relevant webpages or added items to their shopping carts at night. Ads were then precisely placed on prime locations such as the homepage and category pages. During the 13-day campaign, Sentosa achieved its awareness KPI, with product page views increasing by 551% compared to the same period last year. Click-through rates (CTR) grew four times during the campaign, and the overall add-to-cart rate increased by 192%.
Cheng-Feng Yu, Manager at Sentosa, said: “This collaboration has shown us the potential and benefits of retail media advertising using Bridgewell’s AI-DSP technology. Bridgewell is the only company that can deliver the results by identifying the right audience with efficient advertising strategy. We also look forward to Bridgewell expanding retail media across more platforms.”