Achieving success with a full-funnel retail media strategy requires more than simply optimizing for specific metrics. A true full-funnel strategy demands a measurement approach that comprehensively captures the consumer journey—from initial brand awareness to post-purchase loyalty building – ensuring no stage is overlooked. […]
To deliver a truly memorable retail experience, having a top-tier e-commerce platform is essential (and a great starting point for building a retail media network). However, integrating various in-store media channels takes it to the next level. By leveraging relevant content, retailers can enhance the personalization of the shopping journey, [...]
Bridgewell RMN achieved remarkable results: reducing CPM costs by 70%, boosting product views and ad click-through rates by 551% and fourfold, respectively, and increasing the cart addition rate by 192%. […]
AI technology enables highly personalized ad delivery, enhancing the consumer experience while minimizing unnecessary waste and exposure for advertisers. Additionally, AI greatly benefits ad management and optimization by automating performance monitoring, real-time strategy adjustments, and streamlining operations to save time and effort. As competition in the advertising market intensifies, traditional [...]
The 2025 CX trends show how AI and digital ads reshape brand-consumer interactions, from shoppable ads to sustainable CX, boosting precision, loyalty, and market competitiveness. […]
Depending on the organization’s needs, there are various types of retail media services available in the market. Even niche channels with modest traffic can provide unique value from a data perspective. As retail media expands in Taiwan, more options and applications will emerge, allowing retailers to collaborate with partners for [...]
In Retail Media Networks (RMN), advertisers need to leverage retailer data, such as consumer purchase history and browsing behavior, to implement precise marketing and advertising strategies. Data Clean Rooms provide a secure data exchange platform, where retailers can input these data for processing, and advertisers can obtain anonymized analysis results [...]
As an inherently engaging format with interactive elements, video advertising can further leverage its strengths when combined with retail media data. By using more precise audience data, video ads can deliver tailored content and creative materials to communicate effectively with consumers at every stage of their purchasing journey. […]
Retail media allows brands to advertise directly in spaces where consumers are already engaged. Retail media refers to ads placed within a retailer’s media network, where brands can purchase ad space to help consumers discover and learn more about their products during the shopping journey. Think of retail media as [...]
Ren-Pei Chen, General Manager of Les Enphants, stated “Bridgewell has top-tier digital advertising technology and extensive experience in using data for high performance ad placement. Their 20 years of experience in serving e-commerce and retail customers has given them a deep understanding of what the industry and advertisers need, making [...]
