Bridgewell Wins Bronze in the
2024 Taiwan Digital Singularity Awards
for Best E-Commerce Marketing

Specializing in digital advertising and artificial intelligence (AI) technologies, Bridgewell has won the Bronze Award for Best E-Commerce Marketing at the 2024 Taiwan Digital Singularity Awards. Organized by the Taiwan Digital Media and Marketing Association (DMA), the awards have been recognizing innovation, creativity, and achievements in the digital marketing and advertising field for eight consecutive years, with this year featuring nine categories and 37 awards.

Bridgewell stood out in the Best E-Commerce Marketing category as the only company to win with a focus on retail media (RMN). Collaborating with renowned health supplement brand Sentosa, Bridgewell leveraged retail media, retail audience data, and AI-powered precision targeting to achieve exceptional brand exposure on Carrefour’s platforms.

The campaign aimed to promote Sentosa’s new sleep-aid health supplement in a highly saturated market, building brand awareness while laying the foundation for long-term growth and driving consumer conversions. Bridgewell utilized the closed-loop data tracking of retail media, the high purchase intent of retail members, and full-funnel advertising advantages to elevate critical consumer behaviors—ranging from brand awareness to product promotion, add-to-cart, and completed purchases.

By analyzing audiences suitable for sleep-aid supplements, Bridgewell created a tailored audience for Sentosa using browsing data, product preferences, and keyword analysis. With its proprietary AI targeting technology, Bridgewell ensured that potential customers saw the most relevant ads in prime positions, such as Carrefour’s homepage, product pages, and checkout pages. During the campaign, Bridgewell RMN achieved remarkable results: reducing CPM costs by 70%, boosting product views and ad click-through rates by 551% and fourfold, respectively, and increasing the cart addition rate by 192%. This comprehensive strategy ensured maximum impact at every stage of the retail consumer journey, reinforcing the brand’s long-term value.

Bridgewell has collaborated with leading industry brands to deliver RMN solutions across various sectors, including Carrefour RMN, les Enphants’ mother-and-child RMN, and Hotai Motor’s rider data strategy partnership. Looking ahead, Bridgewell plans to expand its retail media services to empower more industry brands with actionable insights into consumer behavior, combining data and precision advertising to enhance future marketing and business decisions.