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Embracing the Future: a Complete Guide for AI SEO
Digital marketing is rapidly evolving into a data-driven, algorithm-powered landscape, and leveraging AI is key to staying ahead. By adopting AI-driven SEO insights, you’re not just optimizing your marketing strategy—you’re building a long-term [...]
Top 5 Priorities for Marketers in 2025
The future of advertising and marketing lies in a thoughtful, holistic approach—one that addresses today’s complexities while laying the groundwork for future growth. […]
A Guide to Incrementality: finding value for every investment
Simply put, Incrementality is a method for measuring the true value of marketing efforts. The Interactive Advertising Bureau (IAB) defines it as quantifying the causal impact of marketing strategies on sales and other outcomes while eliminating external influences, ensuring [...]
Guide to Generative AI for Marketers
Despite AI’s growing capabilities, a marketer’s true value lies in understanding the company’s products, customers, and market dynamics—and then leveraging the right marketing tools to communicate that value effectively. […]
A Brand-Centric Mindset for the Retail Media Age
Retailers who fail to recognize this critical shift risk losing out on brands’ advertising budgets. As eMarketer analyst Andrew Lipsman noted: “If retailers want to capture more media spend, they must shift away [...]
Full Funnel Strategy with Retail Media
Achieving success with a full-funnel retail media strategy requires more than simply optimizing for specific metrics. A true full-funnel strategy demands a measurement approach that comprehensively captures the consumer journey—from initial brand awareness [...]