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2025 Top 10 Digitial Marketing Trends
AI technology enables highly personalized ad delivery, enhancing the consumer experience while minimizing unnecessary waste and exposure for advertisers. Additionally, AI greatly benefits ad management and optimization by automating performance monitoring, real-time strategy [...]
2025 Top 5 CX Trends
The 2025 CX trends show how AI and digital ads reshape brand-consumer interactions, from shoppable ads to sustainable CX, boosting precision, loyalty, and market competitiveness. […]
2025 Retail Media Growth Guide for Advertisers and Retailers
Depending on the organization’s needs, there are various types of retail media services available in the market. Even niche channels with modest traffic can provide unique value from a data perspective. As retail [...]
How Data Clean Room Unlocks the Value of Your Retail Data
In Retail Media Networks (RMN), advertisers need to leverage retailer data, such as consumer purchase history and browsing behavior, to implement precise marketing and advertising strategies. Data Clean Rooms provide a secure data [...]
Video Advertising and its Role in Retail Media Network
As an inherently engaging format with interactive elements, video advertising can further leverage its strengths when combined with retail media data. By using more precise audience data, video ads can deliver tailored content [...]
2025 Digital Marketing Trend: What is Retail Media Network?
Retail media allows brands to advertise directly in spaces where consumers are already engaged. Retail media refers to ads placed within a retailer’s media network, where brands can purchase ad space to help [...]