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In Retail Media Networks (RMN), advertisers need to leverage retailer data, such as consumer purchase history and browsing behavior, to implement precise marketing and advertising strategies. Data Clean Rooms provide a secure data [...]

As an inherently engaging format with interactive elements, video advertising can further leverage its strengths when combined with retail media data. By using more precise audience data, video ads can deliver tailored content [...]

Retail media allows brands to advertise directly in spaces where consumers are already engaged. Retail media refers to ads placed within a retailer’s media network, where brands can purchase ad space to help [...]

Ren-Pei Chen, General Manager of Les Enphants, stated “Bridgewell has top-tier digital advertising technology and extensive experience in using data for high performance ad placement. Their 20 years of experience in serving e-commerce [...]

Hentry Ting, Assistant Manager of Digital Technology at Carrefour Taiwan, said: “We have a wide range of product categories and complete membership data, and we highly value the consumer experience and brand exposure [...]