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How AI Is Transforming Marketing Asset Creation
AI isn’t just for generating images or writing captions—it can also help you identify trending topics and make your marketing content more relevant. […]
What’s eCommerce Marketing?
E-commerce advertising refers to purchasing ad placements on websites, social media platforms, and search engines to promote products and brands. By leveraging consumer search behavior and interests, businesses can target the right audience [...]
Embracing the Future: a Complete Guide for AI SEO
Digital marketing is rapidly evolving into a data-driven, algorithm-powered landscape, and leveraging AI is key to staying ahead. By adopting AI-driven SEO insights, you’re not just optimizing your marketing strategy—you’re building a long-term [...]
Top 5 Priorities for Marketers in 2025
The future of advertising and marketing lies in a thoughtful, holistic approach—one that addresses today’s complexities while laying the groundwork for future growth. […]
A Guide to Incrementality: finding value for every investment
Simply put, Incrementality is a method for measuring the true value of marketing efforts. The Interactive Advertising Bureau (IAB) defines it as quantifying the causal impact of marketing strategies on sales and other outcomes while eliminating external influences, ensuring [...]
Guide to Generative AI for Marketers
Despite AI’s growing capabilities, a marketer’s true value lies in understanding the company’s products, customers, and market dynamics—and then leveraging the right marketing tools to communicate that value effectively. […]